Institutions

I researched the what kind of publisher I would want my magazine to be with, but found that both large and small publishers have both disadvantages and advantages.
Large publishers would be good for the magazine in that they would be able to get my magazine into many large chain shops such as WH Smith, or even to distribute the magazine globally.
The disadvantages for using big publishers are:
*They will be just as interested in the advertising audience as they are the reading audience, meaning that they will have a large amount of editing power and control over what goes into the magazine.
*They will take a large cut of the profits.