Sam's AS Media Blog
Portfolio Sections
- A. Main Task: finished products
- B. Evaluation: forms and conventions
- C. Evaluation: representation
- D. Evaluation: Institutions
- E. Evaluation: target audience
- F. Evaluation: addressing my audience
- G. Evaluation: technologies
- H. Evaluation: skills development
- I. Appendix: main task planning work
- J. Preliminary Task: finished products
- K. Preliminary task: planning materials
Tuesday, 2 March 2010
Tuesday, 24 March 2009
Skills Development
I think that this is better for appealing to the intended audience too, as the effects I used on the preliminary task were very basic, which made the magazine look like it was aimed at a much younger audience than college students. There was much more research needed for this magazine, and I also had to study a particular group of people instead of just students in general, which I found much harder. As this is designed to be a nationwide magazine the need for attention for detail is much more than that of the college magazine, as it will have a much larger audience you are trying to impress. The college magazine would have been aimed at a single college, and therefore didn’t need to be as professional as the music magazine. It would also not have been competing against other magazines as the music magazine would be.
I feel that there are still some parts of my music magazine that I could improve on but I think it is much more successful than my college magazine, and is successful in serving it’s purpose.
Technologies.
I learned how to create the ripped paper effect on the front cover, with creating the regular rectangle then using the rubber tool to create the ripped edge.
Adressing my audience.
If I were to include adverts I would suggest that make-up companies and jewellery companies such as Troll Beads, clothing companies that sell personalised items or band T-shirts and so on would advertise with us. Scene Kids do not tend to spend that much money on Gadgets or films as they are more interested in going out and having fun than being up to date with the latest items.
I would also advertise any art products or musical instruments as I found through my customer survey, these are the main interests of Scene Kids.
I used lots of colloquial language in the double page spread to make it seem less informal and friendly, keeping the reader engaged in the article, “Having a cuppa.” I also used exclamation marks on all of the coverlines and titles on the contents page as they make it seem like they are being shouted at the reader, or possibly Screamed, by a Screamo band.
Target Audience.
The psychographics are that “Scene Kids” would choose to believe they are individuals, but are generally interested in music or the arts, and would aspire to be freelance artists, photographers or musicians as professions. Scene Kids are usually, not always, white British or American, but are nearly always English speaking.
Here is the musical profile of the audience for my music magazine:
Where you would find them:Any large public space such as parks, empty market places, town centres, at screamo gigs.
Beliefs:They tend to believe in living fast and dying young, and don’t really tend to think about the future, life is just about having fun. Drugs are popular with this group.
Age: Between 13 and 19, mostly female but some male.
What they wear:Girls: Skinny jeans of any colour or design, black T-shirts, Brightly coloured jewellery, brightly coloured hair and accessories, large bows.Boys: Any coloured skinny jeans, black shirts, brightly coloured jewellery and hair.Both will wear lots of eye liner, and very brightly coloured eye shadows.
Typical bands they would listen to:Bring me the Horizon, Entershikari, Taking back Sunday, any Happy Hardcore or Rap, any screamo.
What they buy:Tickets to gigs, a small amount of clothing, lots of hair accessories, make up, brightly coloured childish jewellery.
Institutions
Large publishers would be good for the magazine in that they would be able to get my magazine into many large chain shops such as WH Smith, or even to distribute the magazine globally.
The disadvantages for using big publishers are:
*They will be just as interested in the advertising audience as they are the reading audience, meaning that they will have a large amount of editing power and control over what goes into the magazine.
*They will take a large cut of the profits.
Representations.
My magazine has positive images of Scene Kids, as the colour scheme and random layout show that they are bright and fun, and love life and being spontaneous. The photographs are generally displaying Louise laughing and doing something fun or posing in a jokey-tone. The images represent youth as assertive and confident, such as the way attitude is displayed through the cover image, with the way Louise is looking the reader directly in the eye and challenging them. It is as if she is saying don’t try and mess with me, which says that Scene Kids can sometimes be intimidating.
I would also not hesitate to include articles on things such as drugs and the dangers they can have to life, as it is well known that Scene Kids are one of the larger drug consumers with drugs such as Ecstasy, speed and Cannabis, as it fits in with the happy-hardcore, rave lifestyle. I do not think that this is reinforcing the stereotypical idea of Scene Kids, but would be giving them the proper information and showing the reality of the Scene Kid lifestyle.
1. Forms and conventions.
The genre of my music magazine is a mix between “Screamo, Happy hardcore, soft rock, indie and rap.” I chose to use this genre as I felt that there was a gap in the market for it; there were magazines for each of the individual music types, but none of all the types together. My magazine is called “BRUTAL” I called it this because Scene Kids often pose for Myspace pictures with their hands like a claw and a caption saying “….. is brutal!” They also tend to look directly into the camera. This is where I took the idea from for my front cover image.
The layout is different to most other magazines, for instance, they would have a set colour scheme such as red, white and black, whereas mine has a much more varied colour scheme. The colours used for the coverlines and masthead are random, but are always on a black background. I did this because “Scene Kids” tend to wear, and are attracted to, bright colours contrasted with black. Once I had found bright colours for the masthead and coverlines I used them randomly throughout all three products.
I took a few ideas from other magazines, such as the white strips behind the coverlines on the front cover are taken from various copies of NME and Kerrang. I used these because they made the colours stand out even more and broke up the black beackground. The font I used on the double page spread for “Louise Bacon gets down and dirty in our exclusive interview!” was similar to the masthead of NME.
I put the ripped label on the front cover to make the free CD stand out more. I used the ripped label effect because it gives the magazine a more used and abused, careless, old image. It makes the magazine look different to a typical “glossy”
For the main cover image I chose to have Louise looking straight at the camera and not smiling so she looks like she has an attitude. “Scene Kids are often seen in public places looking intimidating. It is also a way of scaring the other magazines, in a way of sort of telling other magazines that “Brutal” is the new kid in town and they had better watch out!
The contents page is quite different to other contents pages in magazines, mainly because of the layout of it, and again the colours.
I chose to have my items that are in the magazine follow the shape round the photo, as it is different to the usual columns of titles that are in regular contents pages. I also used the bright seemingly random colours on the background, as they would still be eye-catching. The white lines under the titles are to draw attention to each one and to break up the black background more. I felt this was more important for the contents page as I had edited the picture so that it also has a black background. This in turn made the photo seem more electric and vivid. I drew the bright pink shape and filled it with the same pink that is in the masthead on the front cover as this gives it a direct link, also, using the masthead on the contents page gives a link.
For the double page spread I chose to use the bright pink from the Masthead as the background as this again, gives it a direct link, both to the front cover and the contents page. I decided to alternate the black on white and white on black, as it seemed more visually interesting, however, once I had used the black and white, I found it needed further variation so I took a yellow colour from the photo for the first box. I then chose a purple font for the interview as I though the purple would be easily visible over any colour, however, once I had started writing the text for the interview I found that the font was hard to read in some places. To overcome this I used white font for the text overlapping as the purple was hard to read from a distance. The main photo was edited to be the same style as the photo for the contents page and front cover as it gave the magazine a definite theme
I have stuck with the general conventions of a music magazine, with all the bright colours and photoshopped photos. I have also included some Polaroid style photos on the double page spread as a lot of Scene Kids are interested in photography and retro-style things. I played around with the contrast and brightness on some of the images as this makes the images stand out more. It also makes the colours much brighter and fit in more with the rest of the magazine style. I chose to set out my magazine slightly differently with the colours and the photos as it is rebelling against other types of magazines, and not conforming to the regular “glossy” but it different, which is how Scene Kids would think of themselves.Friday, 13 March 2009
Monday, 2 March 2009
Double page spread analysis.
Monday, 26 January 2009
Audience research for my own magazine.
1. Do you buy any magazines? If yes, roughly how much do you spend on magazines each month?
*"I rarely, if ever, buy magazines."
*"I buy a magazine each week religiously, and sometimes randome magazines, so I would say I spend around £8 on magazines."
*"I usually buy a couple of magazines each week, so maybe around £15 a month."
*"I only buy one magazine a month, and that costs £3.70"
*"I spend around £18 a month on magazines."
2. Is any of this total from music magazines?
*"See above"
*"Generally not I do not think they are worth the money. They are too expensive and they seem to be a bit of a competetition of who is the coolest."
*Yes, I probably spend about £5 on music magazines"
*"No I don't ever read music magazines."
*"Probably £10 of that is on music magazines."
3. If you answered no to question two, why do you not buy music magazines? Do you feel like there is a gap in the market for particular magazines?
*"You can read anything you would find in a magazine off the internet for free."
*"I think there could be a music magazine that is not afraid to be like a glossy magazine. I hate all these magazines that are made from non-glossy paper as it's as if they are saying "I'm not glossy, therefore I have not conformed to some plastic, mainstream clique"
*"I don't think there is a gap in the market, but I do feel like music magazines should have more information on gigs and stuff rather than musicians just talking about how they hate their fame and feel like all other bands are too mainstream. It is just annoying."
*"I think there is a gap in the market for a magazine that is about all different types of music and people. At the moment magazines only target a specific type of music or people, such as indie or goth, but there should be a magazine for the people who like all sorts of music."
*"I don't feel like there are any gaps in the music magazine market, I think any magazine you want is around somewhere."
4. Would you consider buying a new music magazine? If yes, roughly how much would you be prepared to spend?
*"I Wouldn't be interested in any new magazines."
*"The most I would spend is about £3"
*"I would try out a new magazine, but I think it should be very cheap or even free for the first issue."
*"If there was a new magazine I would give it a go, but it would have to be very cheap, no more than about £3."
*"I wouldn't bother with any new magazines, I already think there are enough."
5. Do you have any hobbies? Please give details.
*"Surfing, Skating, Bike jumping, canoeing, drumming."
*"Art, Socialising, Reading, Computer games, Experimenting with hair and make-up."
*"Socialising, watching films, Painting, swimming, Excersising, anything at the beach."
*"Reading, writing, films, cooking, art."
*"Hair, make-up, photography."
6. Do you prefere to be completely up to date with clothes and gadgets?
*"I am not particularly bothered about the latest fashions or gadgets. I would rather be learning my drums or biking rather than playing games and stuff."
*"Yes, I love to be up to date with the latest fashions, but I am not too bothered about gadgets. As long as I have the basics such as Ipod and DS I don't really mind.
*"Not really, I don't really care. I don't want to conform to the popular, cool groups that are around."
*"I usually just wear whatever I can find on my floor that's clean. I'm not bothered."
*"I am nbot that bothered about either, I have my own style, so I don't want to follow the latest fashion and be like everybody else."
7. How much time do you spend grooming each day?
*"Around five minutes."
*"About an hour and a half. It depends on whether or not I have to wash my hair."
*"Maybe around half an hour, sometimes less. If I get up late then maybe 15 minutes."
*"About 20 minutes."
*"Usually an hour and a half, two hours."
8. What are/were your favorite subjects at school/college.
*"Engineering and P.E."
*"Textiles, Art, Media, Drama."
*"Enligh lit, Psychology and Graphics."
*"P.E. English Language, drama"
*"Hair and Holistic therapy, and science at school."
9. If you answered yes to question 2, which music magazines do you buy?
*"See question two."
*"I don't buy music magazines"
*"Kerrang, NME"
*"I don't read any."
*"NME, DJ, Kerrang."
10. Do you regularly attend live music events such as gigs or festivals? If so, which ones?
*"Yes, Kerrang tour, Download festival, Boardmasters."
*"I go to T4 On the Beach, Reading or Glastonbury, other small local festivals gigs."
*"I go to a small local gig at least once a week, or a concert or festival maybe once a month in summer."
*"I went to Reading once."
*"The Kerrang tour, Glastonbury, Mayfest. I try to go to a couple a year.
Sunday, 25 January 2009
Music magazine, Initial Ideas. Target audience.
Target Audience, Demographic:
Age: 13-18
Gender: Male or female
Marital status: Single
Occupation: Students
Target Audience, Psychographic:
Dress: Skinny jeans, Black with bright colours, Bows in hair, black or spiky hair, generally with streaks of blonde, red, pink, bright blonde long hair. They also wear brightly coloured make up and jewellery.
You will find them drinking in any public parks, town centres, steps outside buildings. They tend to spend alot on clothes, hair products and make up. Anything with animal print is popular.
Price of magazine: About £3.00 - £3.50
The magazine would also be monthly.
Content of the magazine: Interviews, Photoshoots, Free CD, Gig reccomendations.
Thursday, 15 January 2009
Wednesday, 14 January 2009
Thursday, 8 January 2009
Friday, 24 October 2008
College magazine: my original photographs
Thursday, 23 October 2008
Front cover and contents page for college magazine.

