Adressing my audience.

I have addressed the audience by using bright colours which they would find attractive, the edited photographs on the front cover, double page spread and the contents page, I did this because many Scene Kids are really into photography and editing photos. This would be eye-catching for them. The content is about bands that they listen to, and the double page spread article is on a “Screamo” artist. This would be appealing to them as it gives information about that particular artist, and they would think that they are cool for reading it as it makes them part of the well informed, cool crowd. The layout of the text on the contents page is quite random as it is more fun and eye-catching to the reader, and Scene Kids are all about having fun and doing things spontaneously. They live for the now and are not that interested in the future.
If I were to include adverts I would suggest that make-up companies and jewellery companies such as Troll Beads, clothing companies that sell personalised items or band T-shirts and so on would advertise with us. Scene Kids do not tend to spend that much money on Gadgets or films as they are more interested in going out and having fun than being up to date with the latest items.
I would also advertise any art products or musical instruments as I found through my customer survey, these are the main interests of Scene Kids.
I used lots of colloquial language in the double page spread to make it seem less informal and friendly, keeping the reader engaged in the article, “Having a cuppa.” I also used exclamation marks on all of the coverlines and titles on the contents page as they make it seem like they are being shouted at the reader, or possibly Screamed, by a Screamo band.